This is a great post on how myspace rose and fall and how the same thing applies to Twitter (and I'd imagine Facebook as well) Some really good thoughts. Getting popular before you have your mission can forever trap you into that identity vacuum where popularity is everything.
http://codybrown.name/2009/08/06/myspace-is-to-facebook-as-twitter-is-to-______/
A good read, and the level of blogging I'd like to work towards (more pictures!).